These makeup, hair, and skin-care picks are about to become your new go-to products.
is not what it used to be, and I mean that in the best possible way. Pharmacies like Walgreens, Rite Aid, and Duane Reade have always been a convenient source of some of our favorite makeup, hair, and skin-care brands — I can still remember buying my very first tinted CoverGirl lip balm at CVS when I was 11 years old, way back in the last century — and they continue to make quick trips to pick up cold meds and toilet paper so much more fun.
As we enter 2020, the concept of "drugstore beauty" has evolved to simply mean affordable and easily accessible products, and the options are greater than ever. Alongside beloved standards like Revlon and Garnier, shelves are welcoming lesser-known names and formerly "fancier" brands.
We're making it even easier to shop for the best new drugstore beauty products with this roundup of the most exciting launches dropping in 2020. Prepare to fall in love with a new batch of face masks, shampoos, lipsticks, and so much more, all of which can be yours with a couple of clicks — or an actual trip to the good ol' drugstore.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
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