As the cost of living starts to bite, the Dull trend is wooing men – and now women – in droves.
It happens all the time on Facebook; if you linger too long over an image or post, the algorithm will serve the same content to you relentlessly. This was the case with the, a public group with more than 1 million members that slowed my scrolling down when it popped up during the Christmas holidays.After the group piqued my interest, my feed turned into a steady stream of “safe excitement”. A post about a whiteboard being given away at work. Someone’s medium-sized coin collection.
Dull women highlight achievements such as having the same job for 32 years, and they post blurry, make-up-free selfies. Charlotte delivers the groundbreaking statement: “My favourite day of the week is payday, my budget stays the same every week but I re-do it anyways.”In the age of influencer culture, when we are bombarded with curated images of small-waisted women with $300 lashes, giving a nod to mediocrity brings a much-needed chance to exhale.
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