With one of the film industry’s most lucrative franchises signed over to Amazon MGM, 007 could be facing down the barrel of spin-offs, quasi-crowdsourcing and a cinematic universe to rival Marvel
The ink could hardly have dried on the contract between Amazon MGM and Eon Productions, the legendary Bond film company run by Barbara Broccoli and Michael G Wilson, beforethat went to the heart of the conundrum faced by one of the film industry’s most lucrative franchises: “Who’d you pick as the next Bond?”
The reality underlying Broccoli and Wilson’s decision to cede control to Amazon, the company that has since 2021 been responsible for co-producing Bond films after its purchase of MGM, is that since it became apparent that Daniel Craig wanted to leave the role, the franchise has been struck by a kind of creative paralysis. We are used to increasingly long gaps between their release, but with no new lead actor in sight, Bond 26 has still not even reached the starting gate.
Of course, picking a new Bond is vital, and who Amazon settles on will determine the nature of what follows. Eon, to outsiders, seemed caught between keeping the traditional audience on side by picking someone not dissimilar to previous incumbents and following its own liberal instincts by installing an actor outside that demographic . Idris Elbabut, as the actor himself said in the past, the blunt truth is that, at 52, he is probably to be too old.
The timing of the deal means that Broccoli and Wilson have chosen to bow out as the series is at a crossroads; decisions made now will affect it for years. Having shepherded Bond together since 1995, the half-brother and sister team have overseen two major transformations and can look back with complete satisfaction. The keys to the Bond kingdom are now entirely in Amazon’s hands.
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