The popularity of Korean television shows with global audiences has coincided with a steady increase in the number of women tourists to South Korea
There was something puzzling about the young Western women staying at the youth hostels in Seoul, thought researcher Min Joo Lee.
After visiting eight hostels and interviewing 123 women, mostly from North America and Europe, Lee came to the conclusion that many had been drawn to the country by what she calls"the Netflix effect." Grace Thornton, a 25-year-old gardener from the United Kingdom, traveled to Seoul in 2021 after watching K-drama"Crash Landing on You" on Netflix.
. Among the proponents of the genre is Heo Jin-woo, a Korean YouTuber based in Seoul who once ran a channel devoted to videos in which he pretends to be the viewer's boyfriend. One video, titled"Making my Korean boyfriend jealous prank," features Harriet wearing short dresses in front of Heo, who asks her to dress more modestly.
But the genre's worth goes beyond the dollar signs -- it is also about helping couples adjust to cultural differences. She says the best"international couple" channels promote cultural understanding, but warns some are only selling looks and fantasies. The men she saw on TV were depicted as"respectful, good looking, rich men who are protective of you," she said.
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