Here's a deeper look at some of the data behind why Netflix is finally ready to crack down on people who share Netflix account logins.
As an example, Peters mentioned a hypothetical subscriber sharing their Netflix account with a sibling in another state. The idea is to ask that person to pay a little more to do so. “We are trying to find a balanced approach here, a consumer-centric approach,” he said.
The important thing to know here is that Netflix very much has an eye toward figuring out how to go after freeloaders in a way that doesn’t exacerbate subscriber losses. But which also gets people in markets like the US to pay what they owe. “My belief is that we’re going to go through a year or so of iterating, and then deploying, all of that so that we get that solution globally launched, including markets like the United States,” Peters said.
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