What do you think of the new Citroen logo?
Citroen’s global brand designer Alexandre Revert says: “As we look to clarify our future focus, it was logical for us to close the loop by coming back graphically to André Citroën’s first logo which represented the genuine promise of affordable and innovative mobility for all."
He describes it as a"significant if subtle evolution, where the precision of the technical, functional chevrons are embraced by and contrasted with the warmth and almost human softness of the oval that surrounds them.” The in-house design team, working with, took inspiration from non-automotive brands, including cosmetics and clothing,"to create a warmer expression of the brand".
White and cold grey aim to communicate calm serenity while two contrasting colours will be used for details: Monte Carlo Blue, inspired by the 2CV and the DS, makes a comeback for corporate and retail applications, and a more energetic 'Infra-Red' will add dynamic contrast. There's also a new tagline, “Nothing Moves Us Like Citroën".
The new Citroen logo takes things back to the original logo with an oval outline and flat chevrons, but they've been made thicker. The type has also been made cleaner, with a more pleasing iteration of the previous font, which had retro futurist cyber feel to it. The logo is the latest in a string of recent logos from car makers, from a sharp new
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