The reborn and reimagined DeLorean creates a history on its way to the future.
," Beetz said, referring to the original DeLorean production car."The way we could make this brand legitimate was to suggest that the DMC-12 was a derivative of the DeLorean brand. And what is a DeLorean? What kind of company was it? We already had in mind what we were going to build, but there was no DNA to jump from the DMC-12 to the Alpha5. We had to reinvent the brand as if it were here for the last 40 years.
Using the DeLorean DMC-24 concept—more on that in a moment—as a starting point, DeLorean worked with ItalDesign to create concept cars for the aforementioned decades. ItalDesign, as you may remember, penned the original DMC-12. "We asked, 'What would DeLorean have done in those time periods to evolve the brand both design- and technology-wise?'" Beetz said."We weren't just exploring design language, but engineering and materials science, as well."1980s: DMC-24 Concept
DeLorean and ItalDesign had a solid place to start: Before the original company went bankrupt, DeLorean was working on a four-seat follow-up known internally as the DMC-24. ItalDesign's concept followed the pattern set by Giugiaro's 1980 Lancia Medusa concept, but its DeLorean link was clear: The DMC-24 had gullwing doors—four of them—and echoed the DeLorean coupe's hatchback shape, with slightly more rounded flanks.
The Alpha2 Roadster concept retains the DMC-12's unique metal-sheen finish, as well as DeLorean's trademark gullwing doors. Just as the DMC-12 was built of rust-resistant stainless steel, DeLorean imagined a steel-composite body, its shape rounded for aerodynamics but featuring broad, flat surfaces that recalled the original car's angular simplicity. We can't help but see a little Corvette in the Alpha2's shape.
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