After a six-month search, one of the most coveted jobs in fashion has been filled by a face familiar to many.
founder Simon Porte Jacquemus and former Louis Vuitton creative director Marc Jacobs tossed around the front row like empty goody bags, the house of Chanel has settled on 40-year-old Matthieu Blazy to run its fashion business.
Mathhieu Blazy takes a bow in Milan following his ready-to-wear collection for Bottega Veneta in February.With his trompe l’oeil collections of elevated basics, such as T-shirts and jeans rendered in leather and hit Kalimero, Andiamo and Sardine-style handbags, Blazy has also gained a celebrity following that includes Kate Moss, Jacob Elordi, Greta Lee and Julianne Moore.
“I am convinced that he will be able to play with the codes and heritage of the house through an ongoing dialogue with the studio, our ateliers, and our maisons d’art,” said Bruno Pavlovsky, president of Chanel Fashion, in a statement. Viard’s collections helped Chanel achieve record profits, but low-key runway shows, compared to Lagerfeld’s extravagant sets, and social media roasting of house ambassadors Margot Robbie and Margaret Qualley on the red carpet led to her exit.
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