The New Rules of Greenmarketing

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The New Rules of Greenmarketing
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Greenmarket vendors have been experimenting with new ways of getting their goods into the hands of a nervous public

Compagnie des Vins Surnaturels’ CSA Food & Wine Pack varies weekly, and might include, from top left: Campo Rosso Farm’s Little Gem lettuce; “farmer wines” like an Austrian Gemischter Satz and a Loire Valley Côt, a.k.a. Malbec; L’imprimerie’s parbaked demi baguette; brown butter made by Compagnie’s chef; ramps from Mountain Sweet Berry Farm; white asparagus from Lani’s Farm; and Alewife Farm’s breakfast radishes.

As veteran marketgoers, we well know to avoid prime-time hours, when the sun is shining and the premises have habitually been swarmed with bulldozing line cooks, dawdling shutterbugs, oblivious aisle blockers, rambunctious kindergartners, samples hogs, and assorted lollygaggers and passers-through. And of course, those intending to actually buy food. But it has long been a truism of the Greenmarket that you don’t go there to shop — you go there to shop around. To peruse. To browse.

For many, crowd control and new protocols aren’t enough to justify breaking quarantine to brave a public place where passersby, some seemingly oblivious of personal space and chalked sidewalk markings, are practicing varying degrees of compliance. And so the vendors have been experimenting with newfangled ways of getting their goods into the hands of a nervous public . Here, a few recent innovations that introduce technology to the transaction.

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