Twitter has become cloudy. A challenger is offering sunnier vibes.
. Chrissy Teigen joined. The servers went offline to handle the usage surge. By sunset, there seemed to be enough newsmakers, news gatherers, and amateur online comedians that it felt like this thing—unlike other would-be Twitter challengers like Mastodon, Post, T2, Hive, and others— might actually have a chance.
Elon Musk’s struggles at Twitter are helping Bluesky along. In just a few months, he’s degraded the experience meaningfully. He has made Twitter’s main tab less relevant by leaning heavily on algorithmic recommendations that pull from outside of the accounts users have chosen to follow. He’s diminished Twitter’s utility as a news app by removing verification from news sources. He’s alienated celebrities by forcing the blue check onto their profiles when they’ve said they don’t want one anymore.
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