We're loving the new Warner Bros. logo(s).
, involves"every division of the studio, from home entertainment to video games, from consumer products to live events." The tagline for the campaign is"Celebrating every story," which, based on the amount of different applications of the logo, sounds about right.
From Batman to Superman, via Bugs Bunny, Harry Potter and The Matrix's Neo, it seems pretty much every Warner Bros. character is getting a look in. In most cases the image simply sits inside the '100', although a few examples are more three-dimensional, with characters bursting out of the logo. The campaign even includes a delightful animated version of the logo , in which Looney Tunes' Wile E. Coyote crashes into, turning it from 3D shapes to the final, flat design.we created, and a bold 100 graphic in a dramatic, eye-catching composition. The bold, geometric numberforms provide a weighted counterbalance to the fine lines of the new outlined shield, and the overall capacious mark allows for playful compositions featuring the studio’s intellectual property.
Indeed, in a world of minimal designs, it's great to see a brand having fun so much fun with its logo. And, unlike the new , we can happily say that '100' is entirely legible. Looking for logo design tips? Check out our guide on how to design a logo.
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