The National Football League is a storytelling machine, and NFL Films has been turning those stories into art since 1964. Now, the league has tapped a Hollywood studio to beef up its content output — and expand beyond football.
A scripted comedy centered on a quirky NFL coach and his staff .that series could help the NFL broaden its reach and appeal to new demographics in ways that live games and docs can't.... it doesn't have to be about the sport.
But the sport can be woven into it," Ross Ketover, senior executive of NFL Films, tells Axios.The primary goal of this partnership is to increase the amount of NFL content on streaming services. But the NFL wants to tell non-football stories, too.'Oh we'd love to make the 'Hard Knocks' of this or the 'Hard Knocks' of that,'" says Ketover. "Well, now we can do that for you.
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