The Sydney Sixers' Jodie Hawkins is the only female general manager in the BBL, but she says times are changing and there is a pathway for women in sport's administration.
These days we talk about the brand of the Sydney Sixers. How do you go about rationalising and working with the brand, but also the fact that fans don't see the Sixers as a brand they see it as a club that they're passionate about?
The Sydney Sixers stand for inclusion at the core of what we do. This is why we work with LGBT groups, Indigenous groups, disabilities groups. We want cricket to be a sport for all and that's what we want our brand to look like from the outside in. It's funny our first brand piece when the Sixers were gifted over to Cricket New South Wales was that we were the rock stars of the Big Bash League, which is hilarious when you look back at all the stuff we used to do, it makes me laugh.
A lot of it is that you tend to settle into a tournament which does happen after seven or eight years. I think we had a bit of an unnatural seven-year time frame because our first two years were just on Fox and then, when we stepped onto free to air in BBL03, that first five-year period was quite big so I think some of the growing pains have been pushed back a little bit.
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