With the Orlando Magic's recent announcement to partner with STATS, the NBA is getting its first real taste of artificial intelligence in the front office.
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STATS is the parent company of SportVu, a live-game player tracking software that uses multiple cameras in the rafters of each NBA arena to provide teams with a plethora of advanced statistics. While SportVu is utilized by the entire NBA, its reach on the collegiate landscape has been more difficult to tackle given the cost and physical logistics associated with it.
As with any new technology, there are plenty of questions that remain with the new software that only time will be able to answer. Traditionally, NBA executives have depended on technology as a means to acquire data, which has been used to supplement draft and personnel decisions. The key word here is supplement, as technology has not yet been able to mimic the human element of scouting. Such elements include the oft-mentioned ‘eye test’ as well as chemistry decisions. Now, AutoSTATS threatens to make at least one of those a thing of the past.
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