A number of brands are putting creative twists on the newly ubiquitous item:
Author:Juliette BretanUpdated:Mar 27, 2020Original:Mar 27, 2020Face masks have become an increasingly common sight on the streets of cities like New York and London in recent weeks. Though wearing them has long been the norm in Asian capitals like Tokyo and Hanoi, the mounting threat from the novel coronavirus is convincing more and more people around the globe to wear masks whenever they go outside.
Pyer Moss Organizes Medical Supplies Drive and Sets Aside $50K in Relief for Minority-Owned BusinessesStill, it's important not to totally conflate masks as accessories with masks as medical devices. The World Health Organization emphasizes that face masks cannot protect against the coronavirus when used alone, and that they are only effective if used in combination with frequent hand washing.
"Air pollution is a huge problem that is being ignored," Lekko co-founder Adam Muszyński says via email. But standard face masks, he claims, are often uncomfortable and poor quality — not to mention unattractive. Vogmask Co-founder of Northern California-based Vogmask Wendover Brown first began to look into face mask alternatives in 2011 in an attempt to combine design, efficiency and eco-friendly manufacturing.
They've been proving immensely popular over the last few months, with air quality issues in India and Singapore, U.S. wildfires, bushfires in Australia and volcanic activity in the Philippines all contributing to increased sales even before the current pandemic broke out. Tecmask Tecmask , based in Australia, was launched after founder Maddy Scarf traveled to Japan with her father in 2012 and noticed people wearing surgical masks. After falling sick upon arrival, they realized the importance of using face masks, but recognized a gap in the market for a fashionable alternative.
"Many Asian countries have been utilizing face masks for many years to combat and assist with the poor air quality that their regions endure," she says in an email. "We believe that bringing Tecmask to markets where [masks] are less popular, such as the Australian market, is an opportunity for us to educate consumers about the benefits and many uses of wearing a face mask."
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