The Psychology of Placing EV Chargers Along Roads Less Traveled

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The Psychology of Placing EV Chargers Along Roads Less Traveled
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Just seeing a map of charging stations in rural areas can help alleviate “range anxiety”—and help get more EVs on the streets.

But why put some charging stations in remote areas where they may get little use? In a word: psychology.

Paul Stern, president of the Social and Environmental Research Institute, who studies how people make decisions related to sustainability, says just seeing EV charging stations on a map might relieve some potential buyers’ anxiety about finding a place to charge. A network of highly visible charging stations along well-trafficked highways also could draw drivers’ attention to EVs, Stern says.

“People think, ‘This must be something that other people are doing,’” says Nicole Sintov, a psychologist who studies electric vehicle adoption at Ohio State University. In a new paper , she looks at the relationship between the density of charging stations in an area and its residents’ willingness to adopt EVs. She concludes that as the number of charging stations in an area increases, locals' range anxiety abates and they become more willing to go electric.

People want to know there will be chargers on every possible route, even if “they’re usually not stopping.”Given the limited amount of money available—the $5 billion, plus the funds that states are required to put in, should fund tens of thousands of—any decision about where to put charging stations will be fraught with uncertainty.

Of course, these highway stations won’t be the only ones built. The feds have another $2.5 billion to distribute through grants for putting chargers in disadvantaged and rural communities. And many cities and states

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