The pull of the G.O.A.T.: How UNC capitalizes on Michael Jordan

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The pull of the G.O.A.T.: How UNC capitalizes on Michael Jordan
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Michael Jordan’s presence lingers on the North Carolina campus. But his legacy in Chapel Hill is more than just alive and well, BrendanRMarks writes. It’s still actively growing.

in the inaugural Jumpman Invitational in Charlotte — aka, when Jordan’s former team plays in a tournament bearing his namesake, in the building where his NBA team now plays. That perfect confluence is proof that even four decades after Jordan’s game-winner againstin the 1982 national title, you can’t tell the story of UNC basketball without gratuitous mention of the G.O.A.T.

No message of consolation was going to make up for not winning the title, but hearing it from someone with Jordan’s resume at least softened the sting a little.

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