The real importance of Apple’s TV+ for the streaming media market:
killer, have an impact on Disney’s new streaming service and otherBut the reality is that what Apple is creating is a brand new category ofthat sits alone and while it could impact the purchase decisions of whether to subscribe to Netflix, Disney or others, its purpose is to deliver a different type of original-only content service to the worldwide streaming video market. , and some others do create original programming, they also have shows that are 15 years old or even older.
You can see this developing in the type of top-level creative talent they are hiring with the initial programs that will launch withApple is sitting on $250 billion in cash and they see Apple TV+ as a strategic new service and is committed to making it successful.Apple will develop their programs around this ultra-high quality cinematic design and rich storytelling model.
This type of dedicated original programming only service is unique to the streaming video industry. Some see it is a gamble for Apple but pricing it at $4.99/month should make it acceptable to a broad Apple product user base to start. Add to this the decision to include one year free of Apple TV+ on all new iPhones,purchased after September 10, 2019, and Apple could have an installed user base north of 200 million Apple TV+ subscribers by the end of 2020.
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