Times have changed, and in a reversal of roles, the rich and famous are often seen as more relatable than the media writing about them
Still, the period following Diana’s death signalled a shift in public sentiment away from the tabloids, at least temporarily. Gossip columns were still being consumed but it seemed that the “rich and wellborn” were no longer such an easy target.
In the 2000s, the internet democratised the dissemination of information and made it impossible for anyone to claim a monopoly on gossip as a whole host of new websites popped up,Broadsheets, on the other hand, continued to cover the arts and entertainment, but usually drew the line at having dedicated gossip columns, focusing instead on news and opinion.
The Rebel Wilson affair indicates the Herald has not adapted to the times. Australia is a vastly different country now. Hornery’s initial piece reflected the judgmental tone that has been the mainstay of gossip columns since they were first published in Victorian-era England. When gossip columns began, they served a titillating and important social function: to challenge the rich. Now,
in a reversal of roles, the media is increasingly seen as out of touch and elitist while the rich and famous portray themselves as accessible and relatable.Sisonke Msimang is a Guardian Australia columnist. She is the author of Always Another Country: A Memoir of Exile and Home and The Resurrection of Winnie Mandela
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