What would happen if music services operated like Netflix – offering not every artist you can think of, but bidding among themselves for the biggest ones? The latest from columnist Tim Ingham
to whom I’ve posited this idea in the past few years dismiss it readily. Their argument: By giving everything away to Spotify et al., the record industry finally delivered consumers an experience that was better than piracy. And it’s certainly true that, since Spotify arrived in the U.S., in 2011, annual global recorded-music revenues have grown 22 percent — from $15.7 billion at the time to $19.1 billion last year.
Yet the idea that making all artist catalogs available on streaming has killed piracy is flawed. Witness last year’sreport by global recorded music trade body IFPI, which found, via an extensive survey, that more than a third of music consumers, worldwide, were still accessing tracks via copyright-infringing platforms — 10 years after Spotify first launched in Europe.
And yet the new IFPI report shines an important light on the potential that lies ahead among an older demographic for the likes of Spotify . Thenotes that “the highest rate of growth for use of streaming services [globally] is in the 35-64 age group,” with 54 percent of this societal segment having used a music streaming service in the prior month, up eight percent versus 2018.
The major record companies will be watching the current TV “streaming wars” closely. Their conclusion will show whether a catalog-exclusives strategy frustrates consumers to the point that they stop spending — or, in fact, succeeds in delivering even sweeter paydays to the biggest rights-holders of the streaming age.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Billie Eilish, Lizzo, Ariana Grande & More: Predictions for Record of the Year Grammy NominationsThe Billboard Pop Shop Podcast discusses the likely contenders for the record of the year category at the upcoming 2020 Grammy Awards. Are Billie Eilish's 'Bad Guy' and Lizzo's 'Truth Hurts' shoo-ins for a nod? And which of Ariana Grande's multiple hits could break through and score a nomination?
Read more »
Lizzo Shuts Down Trolls Questioning Her Billboard Record'Truth Hurts' is the longest-running Billboard Hot 100 song by a solo female rapper.
Read more »
Minnesota police seize over 75,000 THC vaping cartridges in record bustThe bust follows the state's first death from the vaping-related illness that's killed 9 and sickened hundreds nationwide.
Read more »
‘Downton Abbey’ Tops Box Office With Record $31 Million WeekendIn terms of direct TV-to-movie continuations (as opposed to adaptations with a new cast), 'Downton Abbey' opened slightly higher than 'The X-Files: Fight The Future'
Read more »
‘Downton Abbey’ Tops Box Office With Record $31 Million WeekendIn terms of direct TV-to-movie continuations (as opposed to adaptations with a new cast), 'Downton Abbey' opened slightly higher than 'The X-Files: Fight The Future'
Read more »
Nike spikes to record high after beating every single Wall Street profit forecastGrowth was boosted by strong sales, especially a 27% increase in sales in Greater China that showed that Nike's transformation efforts are paying off.
Read more »