The Iconic, one of Australia's biggest retails, has released its year in fashion report which tallies the top sellers for the year
There are so many ways to define "Australian fashion". There's the unmistakable ruffle and whimsy of a Zimmermann frock, the bold hues of a Camilla caftan or Aje's minimalist take on Australiana. Then there's the stuff people actually buy.
The report also confirms we are a nation of online browsers, with more than 4.3 million hours – equivalent to 500 years – clocked up on its platform alone over the past 12 months.Topping the list of the most popular items was the Superga 2750 Cotu Classic sneaker, its popularity no doubt boosted by its unisex status, under-$100 price tag and white colour. After all, USFive other spots in the top 10 were also taken out by footwear, with popular brands including Vans, Converse and Birkenstock.
The Iconic's head of womenswear, Anna Brennan, said the top-10 sellers were "very reflective of ... the 25-35 [year-old] youth customer".She said the typical female customer was looking to take fashion risks. "We have had great cut-through with organza, colours, cut-outs and tailoring has become fashion, not just work wear. And she loves linen – and we don't see it going anywhere.
"The average 'basket value' and the ASP [average selling price] is higher in Considered. We feel we have led the market by launching this," she said.
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