Reputations are hard to shed. But Berlin’s business circles are trying to rid the city of the image that it is poor, bolshie and utterly reliant on richer states
Reputations are hard to shed. But Berlin’s business circles are trying. During the tenure of Klaus Wowereit, mayor from 2001 to 2014, no firm in the’s expansion on September 20th from 30 to 40 companies, five have headquarters in the city. Zalando and HelloFresh joined three other Berliners, Deutsche Wohnen , Siemens Energy and Delivery Hero , themselves recent additions. Berlin’s share of Germany’s total market capitalisation has risen since 2000 .
Before the second world war Berlin was a cradle of mighty firms such as Daimler and Siemens. After the city’s partition by the victorious allies, many companies moved their offices and factories to West Germany. Banks moved to Frankfurt, publishing houses to Hamburg and industry to southern Germany. The exodus intensified after the erection of the Berlin wall in 1961. After East and West Germany reunified in 1990 these businesses had little reason to move back.
It is that sexiness that now helps explain Berlin’s business revival. The young and hip it attracted brought fresh talent, including entrepreneurs and techies. In August Google announced that a chunk of its €1bn investment in cloud-computing infrastructure will go to Berlin . Amazon Tower, a skyscraper in Berlin’s Friedrichshain district named after its biggest occupant, will house 3,500 of the online giant’s workers.
Between 2017 and 2020 Berlin’s digital economy expanded by 30%, ten times faster than its overall output. Last year, as the pandemic put a premium on all things digital, employment in Berlin tech increased by 8.5%. Ramona Pop, Berlin’s economy minister, expects jobs in the city’s digital industry to double in the next few years to 200,000. “Berlin is spearheading the digitisation of the entire German industry,” she proclaims.
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