In America 69% of Generation Z watch gaming videos, ranging from how-to guides to time trials or stunts. YouTube counts gaming as its second-largest content category after music
is an admirably dedicated student. Even in his winter break, the 18-year-old goes twice a week to a cramming school, where he has four hours of intensive tuition followed by four more of individual practice until 10pm. In a classroom furnished with desks for 28 students, he sits in quiet concentration as a teacher holds forth. The unusual thing is his subject of choice: not English or maths, but “Valorant”, an online game.
E-sports are a national obsession in South Korea, where Lee Sang-hyeok, a “League of Legends” player with theof Faker, reportedly earns more than any player in the country’s football league. Parents were sceptical when the Seoul Gaming Academy opened in 2011, says its director, Park Se-woon. Today they see gaming as a good living, not least since those who don’t make it as e-athletes often forge careers in game development. Parents are increasingly gamers themselves, says Mr Park.
Second, publicity from e-sports drives adoption of the game. One American rival of Riot says it designs games to be popular in South Korea, hoping they will be picked up by the e-sports crowd. Com2uS, a Korean developer of games including “Summoners War”, says athletes’ fans are useful networks for promoting games. It is planning a “Summoners” match between teams from South Korea and Japan.
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