For U.S. fashion creators, Europe has come to represent a state of mind rather than a continent — a place to put on a flowing skirt and live a slower life.
in early June 2022, as a way of “manifesting a Europe trip” in her near future. “I grew up in a low-income household, so realistically I knew it wasn’t going to happen until I became an adult and I could make it happen for myself,” she explains. “Creating outfits curated for a trip I will have one day is a way of making it more attainable for myself. If I can picture myself with these outfits on the coast of Greece or the countryside in Italy, it’s only a matter of time before it happens.
Mejia says her followers have enjoyed the concept of outfits as manifestations. “Fairycore reminds me of my childhood, but Europecore touches my daydreams and goals,” she says. “It’s a form of me giving light to my inner child, the part of me that wasn’t able to come through at the time because I didn’t have the means to do so.
The romanticization of living in Europe by Americans is nothing new, with French and Italian designers long serving as ambassadors of culture and fashion. However, the current obsession with “Europecore” and European life seems to run a little deeper. After years of political heartbreak and a sense that American culture is vacant, many young people are rebuking being American, which is reflected in how they dress.
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