Growing up far from the industry’s enclaves, they obsessed over Balenciaga ads and Vogue Italia scans online, following along with the zeal of outsiders, and found their like-minded zealots to befriend. Now they are members of fashion’s next generation
Front row : Ethan James Green , Martine Gutierrez , Peter Goldberg , Christopher Barnard , Marcus Cuffie , Fernando Cerezo , Stevie Triano , and Marcs Goldberg . Back row: Iris Diane Palma , Chuy Medina , Dara Allen , Devan Díaz , Sonny Molina , and Cruz Valdez . Photo: Lucas Michael The children of fashion Tumblr came to New York, as fashion strivers often do, from the less fashionable provinces: San José and Grand Rapids and Baltimore and Orange County and the Jersey Shore.
“If I didn’t have Tumblr, I never would have gotten into fashion,” says Marcus Cuffie, a stylist whose Tumblr, Dustulator , begun in 2011, became a touchstone for many fellow bloggers. “I wouldn’t have known how to access it.” For younger millennials and all of Gen Z, making friends online is just how you make friends. But eventually, this crew realized, you have to meet up in real life if you want to get anything done. Their Tumblr pals were their support system, and they flocked to the city in formation to live, work, and play together. “I always kind of wanted to come to New York, but I don’t think I would have,” says Allen.
Now they are members of fashion’s next generation, landing big jobs. Green often works with Allen. Allen often works with Valdez. Valdez often works with Cuffie, who is also her partner. Their friends assist on shoots or do the hair or build the sets. Their work adorns billboards over Soho for Calvin Klein; they’re booked by Bottega Veneta and Alexander McQueen. The line between work and life can be blurry. They don’t work exclusively together, but they understand each other better when they do.
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