Goodbye, sandwiches and gingham blankets. Hello, macaron towers and string quartets.
, candlesticks, and flowers. There are heated bubble tents to enable winter picnics and fringed umbrellas to shield guests from the summer sun. And instead of your own packed lunch, upscale picnic companies offer charcuterie plates, brunch baskets, macaron towers, and sparkling wine served on ice.in Washington, D.C., in September 2020, she had seen a few companies offering prearranged luxury picnics, mostly on the West Coast. But the pandemic spurred her — and many others — into action.
in 2020 “to offer people a special date night in a safe way,” she says. Instead of spending money on a night out, couples could use it to feel fancy in the park.offers meat and cheese platters, customizable cookies, and cupcakes, though founder Annie Seddington says a majority of her clients choose to bring their own food, either from home or a favorite restaurant.
But when Instagram is flooded with similar-looking proposals, the intimacy of the gesture shrinks. Ison says she’s begun landing larger clients, with one corporate picnic seating 300 people. At that point, is it even a picnic, or just an outdoor event with snacks? The future of the industry remains to be seen. While a luxury picnic is still more affordable than many venue rentals, there are only so many people willing to fork over $100 an hour to, essentially, sit on the ground and eat a cheese plate. Which is why some of these companies are shifting and expanding. Both Morales and Ison want to offer premade picnic baskets so customers can have DIY picnics at a lower cost.
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