The Rise Of Voice Cloning And Deep Fakes In The Disinformation Wars
According to Experian, in a rush to digital, both consumers and businesses are significantly more reliant on the technology platforms and devices throughout their daily lives., said the digital world is still an anonymous environment."It is extremely difficult to know who is on the other end of the wire and this continues to drive the rise in fraud against both businesses and consumers directly.
Britton says that voice cloning can be applied in several ways: from helping people who have lost their voice to communicate in their voice; to allowing content creators to use voice actors and reduce the time required of the actor on a project; or for the creation of entertainment content, like video games or films, where the creators need to quickly produce consistent voice content even if the actor is no longer available, or if they passed away before the project being released.
Britton says consumers need to be aware that fraudsters continue to leverage technology to steal data such as credentials, personal information, or money by either attacking the victim's bank or communicating with the victim directly.
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