Chipotle CEO Brian Niccol tells 'Mad Money' host Jim Cramer that the second prep line prevents the process from getting 'bottlenecked' by both online and off-premises orders.
The food franchise beginning last year bolstered its operations by adding secondary prep lines dedicated to fulfilling out-of-store orders, which effectively allowed the business to divide and conquer service for in-store and remote orders."Mad Money"
Like many establishments, Chipotle partners with third-party delivery services including DoorDash and Postmates to provide delivery to customers at 95% of its locations. While food delivery is far from a new phenomenon, consumer appetite for convenient food service has made both the digital and delivery business more important to restaurants. About $10 billion was reportedly spent on delivery services in 2018, a 42% increase from the year prior, according to Technomic data.
"Delivery, digital ordering, the Chipotlelane where you can pick [orders] up now in your car — that all happens on a separate line," said Niccol, the former Taco Bell chief who took over as Chipotle head from founder Steve Ells in 2018. He is credited with steering the chain out of years of food-borne illness controversies.
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