The new gentleman’s clubs are clothing stores that sell a lifestyle and trousers.
The oversized myth that men dislike shopping for clothes is busted with a peek behind select polished closed doors and by the satisfying sound of champagne corks taking flight.
“This is a very different approach to retail,” Farage says. “You get to work more closely with your customer, take them on the full journey, from day to night, and build a wardrobe in an environment that is inspiring. And yes, they do tend to spend more money.” A concrete staircase leads to spacious dressing rooms, with a private elevator fast-tracking guests to a discreet rooftop.
Above Hardware Lane, at tailor Oscar Hunt, the fully stocked bar produces martinis that dull the monotony of fittings, best enjoyed with pins removed from trousers in the designer furniture.relies on the appeal of his physical Paddington store in Sydney, which feels more like a gentleman’s club, or sartorial speakeasy, to open burnished leather wallets.Environment is important when suits cost $7000, with a five-month wait.
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