'The silence is deafening': Major brands avoid Trump as he promotes them from the White House
President Trump points to a table laden with fast food sandwiches as he welcomes the 2018 NCAA FCS college football champions, the North Dakota State Bison, to the White House on March 4.
“[D]ue to a large order placed yesterday, we’re all out of hamberders,” Burger King tweeted on Jan. 15, a day after Trump honored the Clemson football team with Whoppers and Big Macs, adding that it was “just serving hamburgers today.” Representatives of McDonald’s, Burger King and Chick-fil-A did not respond to multiple requests asking if they welcomed Trump’s endorsement. Newell Brands, which produces the Sharpie pens Trump has praised while signing executive orders, also did not respond to multiple requests. White House officials also did not respond to requests for comment.
Today, even businesses that once sought out the Trump brand have acted to distance themselves from a president who is opposed by more than half the country in opinion polls. “For companies whose consumers are more progressive, more Democratic, being called out by the president isn’t a bad thing,” said Julie Hootkin, a partner at Global Strategy Group, a public affairs firm. “It might be a really good thing.”
President Trump hands a signed “Make America Great Again” hat back to a supporter in Reno, Nev., in August 2017. But companies have also discovered the dangers of associating with a mercurial president. Some companies, including outdoor retailer Patagonia, have taken aggressive stances against Trump’s policies. Patagonia sued Trump in 2017 over his move to reduce the size of two national monuments in Utah, and used its retail website to deliver a stark message to shoppers: “The President Stole Your Land.”“Our community expects us to take bold positions,” she said.
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