VIP+ Special Report: A deep data dive into the state of streaming in 2022 — and what lies ahead for every major player in the race
While each year of the 2020s has brought major transformation for the ever-changing streaming landscape, 2022 has been perhaps the most transformative yet.
Meanwhile, the streamer’s historic subscriber loss and stock correction in April were a wake-up call for the entire media industry, a jarring affirmation that the perpetual growth they had been chasing with their streaming platforms was never going to be sustainable. As such, 2022 was also the year that worsening economic conditions began to push the peak TV era toward a definitive close, that SVOD and AVOD became more intertwined than ever as Netflix and Disney+ entered the ad market and that a significant slowdown in domestic subscriber additions shook the industry. This year has reshaped the direct-to-consumer business in major ways, and the ripple effects are still being felt.
Among those are the ongoing tug-of-war between direct-to-consumer and linear TV; the streaming ad market, which is poised for explosive growth in the years ahead; and content trends, which reflect a growing diversity in streaming programming as SVODs embrace live sports and other formats.
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