'The State of Web3 - Cryptocurrency Exchange Growth and Trading Volume in 2022' by heyPJB cryptocurrency cryptocurrencytopstory
Huobi takes the biscuit here with $73,145 in trading volume for every unique visitor.Now let’s get into the full breakdown of cryptocurrency exchanges.Unsurprisingly, the total reach of platforms has increased drastically between 2020-2021 and 2021-2022.Average total visitors to cryptocurrency exchanges between 2020 and 2022
The higher occurrence of single visits is likely thanks to the steep learning curve with cryptocurrency exchanges and huge amounts of negative press that deter people from taking action.If we’re to look at the average overall percentage of unique visitors, it’s pretty interesting. If you’re growing any similar platform, this is the average rate of returning visitors I would aim to ensure you’re hitting the industry benchmark.
Likely because this period had more “serious” and experienced crypto people who were more interested in using these platforms. One theory we have is that with newer traders coming in, they may not spend as long comparing various assets and prices. In addition, they may not be using aAnyone who has used a cold wallet will tell you that it slows down any transaction.
What’s really interesting is how the increase is very similar to the increase we see in the increased unique visitor rate.Across all exchanges surveyed, there’s been an average 424.65% increase in trading volume. Very similar to the 479.70% increase in unique visitors. If I were to pull the stats of recorded Binance users vs. trading volume, it’s in the 10s or thousands per user.
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