James Harden said what? Who dissed LeBron? The story behind the rise, death and rebirth of the most notorious sports fake news account: BallsackSports
If you had tuned into CBS Radio on the night of Oct. 30, 1938, you might have thought that Martians were invading New Jersey. For just under an hour, starting at 8 p.m., actor Orson Welles and the Mercury Theatre presented an adaptation of H.G. Wells’s novel, an event that revealed the power of fake news. A 23-year-old Welles, according to A. Brad Schwartz, a Ph.D.
Brooklyne Gipson, an assistant professor of communication at the University of Illinois and a research fellow at the Harvard Kennedy School’s Shorenstein Center, notes that content that “is emotionally provocative” often circulates the most on social media. Mirer adds that audiences are “mostly just looking for things to mobilize [around].
More than a month later, as chatter around the Lakers’ offseason swirled online, Ballsack Sports shared a photo of the team’s former coach, Frank Vogel, alongside a tagline that said Vogel thought the 2020 NBA title felt “cheap.” It prompted MoreyMade-up quotes about professional basketball are generally an innocuous form of misinformation.
“Sometimes it might be a great message, but not from a messenger people are initially going to take seriously,” he says. “I know my account was still growing, but I didn’t want to create crazier quotes, more outlandish quotes, more harmful quotes to elicit more response. It’s just not who I am.”
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