A new, independently made campaign video gets to the core of the referendum debate. Here’s the inside story of how it came together.
A new campaign video that aims to debunk voter confusion around the Voice referendum by using humour and home truths has struck a chord with younger Australians on social media and has been shared by Hollywood stars Taika Waititi and Jason Momoa.
Directed by Australian filmmaker Nash Edgerton, the video is very different from the official advertisements used by the Yes and the No campaigns, and has spread rapidly on social media since being launched on Thursday.and Edgerton comes from Blue-tongue Films, the production house behindThe video is the brainchild of Indigenous musician and writer Briggs, who called Edgerton to ask if he would be up for making a short film to counter some of the common concerns about the referendum.
From the early stages, all agreed humour was the way to cut through. Owen says the piece was inspired by the conversations the four had been hearing for months. “There is a lot of misinformation out there – we just wanted people to actually understand what the Voice actually is. That’s why [Owen and Zerbst] actually read out the [proposal].”
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