The Telfar Bag Security Program is back! Here’s what you need to know

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The Telfar Bag Security Program is back! Here’s what you need to know
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The brand's Shopping Bag is one of the year's must-have accessories.

at the end of 2020 that searches for the brand saw a 270 percent increase week-on-week since August.

Today, however, anyone who has the item on their wishlist will get the rare opportunity to add one to their closet, as Telfar just launched its third Bag Security Program. Here, we're breaking down what you need to know about the bag's popularity and how you can get one for yourself.Clemens started the business back in 2005 and launched the bags in 2014. But it wasn't until more recently that things really took off. In 2020, the brand had some of its biggest moments to date.

While the bags have become big among well-known names, at the same time the brand, which uses the slogan"not for you — for everyone," has been lauded for its focus on inclusivity, something that you don't always find in the world of high-fashion — and that has created legions of supporters. In fact, in March, Telfar fans came to its defense when Guess' G-Label Tote bag used a logo and design people felt was too similar to Telfar.

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