The Tory leadership videos are like fever dreams – who on earth are they for? | Zoe Williams

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The Tory leadership videos are like fever dreams – who on earth are they for? | Zoe Williams
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From Rishi Sunak’s slick love letter to himself, to Liz Truss’s high patriotism, the pitches are own goals, writes Zoe Williams

From Rishi Sunak’s slick love letter to himself, to Liz Truss’s high patriotism, the pitches are own goalsPhotograph: Rishi Sunak/PAPhotograph: Rishi Sunak/PAne day, we will stop laughing at the video bids for the Tory leadership long enough to be afraid of these maniacs. Today is not that day.

Sunak looks up a lot in the video, at some unseen spectacle of beauty, presumably the future. “I think he thought he was a pop star,” said one outraged caller to BBC Radio 4’s Any Answers?. She had liked him before his stupid video, but this was frankly un-British. “HeShe was right, on this point if no other: it looked as if he was running to be governor of a red state in the US.

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