The troubling reality behind Victoria’s Secret’s sex-kitten fantasy | Charlotte Lytton
Taut abs, skimpy underwear, metre-high wings: Victoria’s Secret set out to make fantasy flesh. At its height in the noughties, it was the biggest lingerie brand in America: tens of millions tuned in to watch its annual orgiastic catwalk-cum-concert, where Kanye West or Taylor Swift or Destiny’s Child would perform over the click of supermodels’ stilettos.
Wexner, now 84, started out as an assistant in his parents’ clothing shop, before a $US5000 loan from his aunt kickstarted the beginnings of a retail empire. A decade on, in the mid-’70s, he had opened 100 stores of his brand The Limited, and began buying up other companies – including Victoria’s Secret, then a little-known lingerie company, in 1982.
Until three years ago, Tyrnauer had somehow never heard of the Victoria’s Secret Fashion Show – “this is just not my demographic,” he says. His first brush with it came via social media, where suddenly, the models previously clamouring at the brand’s barely-clad teat began lambasting it. Allegations of misogyny and sexual misconduct swirled.
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