At a time when the United States is formally withdrawing from the Paris climate agreement, American consumers are saying they want to buy greener products that have a minimal carbon footprint and they are willing to pay extra for that.
At a time when the United States is formally withdrawing from the Paris climate agreement, American consumers are making a diametrically opposite statement: they want to buy greener products that have a minimal carbon footprint and they are willing to pay extra for that.
Lord Barker was the United Kingdom’s Minister for Energy and Climate Change for Prime Minister David Cameron’s conservative government. In a conversation with this reporter, he advocated for greater transparency: consumers want companies to share data on the carbon emissions created during the manufacturing of products.
“Although I was a conservative politician, there was a market failure,” Lord Barker says. “We are not calling for government intervention. The market will sort itself out. American consumers are calling for environmentally clean products and they are willing to pay a premium.” Consider the hospitality business: major conferences may send out a “request for proposal” that seeks to know exactly the tack that hotels use to address climate change and water shortages. If a particular one is unable to account for such things, it will get passed over. “Customers will tell us they didn’t pick us because they didn’t have visibility into our standards,” Denise Naguid, vice president of sustainability at Marriott International, told this writer.
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