Every media outlet in the world is grappling with how to cover Trump, as his pronouncements become more stuffed with false claims. But the dilemma is most vexing for Fox News.
In previous years, this would not be a surprise, or even noteworthy. As president, the former reality-television star and obsessive cable news viewer made Fox an extension of his White House, where he installed a large flatscreen TV in the president’s private dining room next to the Oval Office.
Since then, the frosty relationship between Trump and Murdoch — the two most powerful forces in US conservatism — appears to have thawed. Former Fox News host Tucker Carlson. Fox parted ways with him in part over private messages that he had sent criticising Fox’s management that were made public in legal filings.Despite fears that its tensions with Trump would harm ratings, the channel still trounces its competitors in popularity. It averaged 1.3 million viewers a day in the first quarter, compared to just 467,000 for CNN and 814,000 for MSNBC.
Rupert Murdoch has had relationships with every US president since John F Kennedy, but has never been known to be a fan of Trump. When Trump told Murdoch he planned to run for president in 2015, the billionaire reportedly “didn’t even look up from his soup”. In 2022, Murdoch’s New York Post cast “Trumpty Dumpty” as a deluded election loser, with a front page featuring a picture of the former president tumbling from a brick wall.cast “Trumpty Dumpty” as a deluded election loser, with a front page featuring a picture of the former president tumbling from a brick wall. Days later, when Trump announced his third bid for the White House, the tabloid brushed it off with a headline, “Florida man makes announcement,” and a small item buried on page 26.
Even so, DeSantis has appeared on Fox News “approximately 50 times” since September, according to Fox. Gabe Toubia, 61, says he “dumped Fox News” after the 2020 election, “because I saw how they turned”. Ted Maravelias, 55, says that he “used to be a Fox guy” but adds: “The day that they fired Tucker Carlson is the day that I fired Fox News.” Now, Maravelias says he has turned to Newsmax. “I know what is going on,” he says.
Analysis from MediaQuant, a firm that tracked media coverage for candidates and computed their dollar value based on advertising rates, found that in the year leading up to November 2016, coverage of Trump had “earned” the equivalent of nearly $US5 billion in “free” media — almost twice as much as Hillary Clinton.
While few judges have allowed cameras to film proceedings, Trump has seized on his appearances as a way back into the media spotlight, holding impromptu press conferences on courthouse steps. “President Trump cares about television,” Mulvaney says. “But he also knows that there is no such thing as bad press.”
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