Playoff-bound Austin FC put together the season it needed in 2022.
Way back in February, I argued in ourseason preview issue that 2022 would go a long way toward cementing not only the popularity of the Verde and Black, but also the future of the city's sports culture for years to come. After a lackluster inaugural season on the pitch , the math was simple: Keep losing and risk turning Austin FC into a niche interest without wider appeal beyond the soccer die-hards in town; start winning and create a cultural phenomenon.
Well, here we are in October with a cultural phenomenon – and a playoff team – on our hands. And not just any playoff team: Austin FC, the No. 2 seed in thematchup and one of four guaranteed to host a second-round match if victorious in round one. Tickets for the club's first-round match atwent on sale last Friday and sold out within minutes – and that was with the date, time, and opponent all still TBD.
Not only has the successful season put Austin FC matches in high demand, it has elevated the strength of the Austin FC brand to new heights. Last week, the club unveiled an officialshoe featuring the club's Verde and Black color scheme and its crest stitched onto tongue. According to a club source, Adidas tabbed Austin FC to be the lone North American representative of an upcoming collection of club-specific sneakers featuring European giants like.
It feels like a critical mass has been reached. Verde is Austin, Austin is Verde, and that's no longer at risk of changing anytime soon. The home playoff match – which could take place Saturday the 15th, Sunday the 16th, or Monday the 17th – looms like a destiny fulfilled. The potential was there from the beginning. Austin FC was and remains the only MLS club in a market without an
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