The War for Talent in the Age of Netflix

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The War for Talent in the Age of Netflix
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The new deal for talent in Hollywood: A big check upfront, but no share of the profits later

When Walt Disney Co. recently struck a big production deal with Dan Fogelman, creator of the hit drama “This Is Us,” it tore up the usual playbook for signing up TV talent.

Normally, a TV producer’s biggest paydays come after a show has run for a long time, when it sells reruns. But Mr. Fogelman’s new deal, valued at between $100 million and $150 million, according to a person familiar with the pact, is frontloaded. He won’t get any profits from reruns down the road, for “This is Us” or other shows, but in lieu of that he...

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