ITV went back in time for their Qatar World Cup trailer; small wonder when the present mood surrounding this tournament is the way it is now. twoht
requesting that they, ‘please do not allow football to be dragged into every ideological or political battle’, none of this feels like a PR battle that they will win. It doesn’t feel like a PR battle that theyIt is now two weeks until Ecuador and Qatar kick off the tournament. Usually by this stage, even allowing for the diminishing size of the gaps between the club season and the start of a summer World Cup, excitement is starting to build.
This isn’t a matter of an entitled European football fan demanding the primacy of their calendar. The schedule will be upside-down for everybody. It’s not a matter of whether a tournament is held in the summer or winter, or at which exact point in the goddam Gregorian calendar it happens. It’s the reasons behind why it was moved, with no true consultation made to anybody apart from themselves and as a result of a process that has been reported to have been fundamentally corrupt.
Small wonder ITV reached back to the past with their trailer, then. In 1970 colour television was new, and nowadays we can all bathe in the over-exaggerated colours of Mexico City that summer, even those amongst us who weren’t born at the time. For those a little younger, there are little hints at 1982 right the way through into this century. ‘Please try to remember why you love this tournament so much in the first place,’ they seem to be saying, and whether intentional or not, it speaks volumes for the plain weirdness of the state in which the world finds itself that it can even be interpreted this way.
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