Patricio Manuel says he hopes Everlast's decision 'pushes other companies to think outside the box.'
Everlast, the leading brand in boxing, has chosen an unlikely athlete to be the new face of the brand.
The company picked Patricio Manuel for its"Be First" campaign. Manuel is the first transgender boxer to compete professionally.This Gillette ad shows a man teaching his transgender son to shaveAs a woman, Manuel was a USA National Amateur Boxing Champion and was invited to compete in the 2012 Olympics trials.However, a shoulder injury during Olympic qualifying changed everything, Everlast said in a news release.
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