New Balance sneakers are enjoying a renaissance below the ankles of athletes and aesthetes. And they've been labelled the biggest brand of the moment. Damien Woolnough reports.
global sneaker sales to reach $US72.72 billion this year, with $880 million spent in Australia on high-tops, low-tops and slip-ons.
“From a street point of view, all the crazy styles are attracting the eyeballs,” says Simon ‘Woody’ Wood, editor-in-chief of footwear bible. “You still can’t go past a classic shoe. People thought the Stan Smith from Adidas had had its day, but you still see people rocking them or a white-on-white Air Force 1 from Nike. Nothing beats a crispy white shoe.”Major athletic footwear brand Reebok is carving out its share of sales by focusing on all-white styles.
“In spring, Reebok will be placing an emphasis on the Classic Leather franchise,” Sampson says. “Consumers are choosing wearability over flamboyancy, which has shifted in recent times.” “I was trying to find something more in tune with the Australian lifestyle,” Sawant says. “It had to be understated and less flashy. Brands like Givenchy and Saint Laurent were doing premium sneakers, but they were more ostentatious.Monochrome offers white-on-white sneakers for $435, but the most successful style has been plain white leather on top of a pale grey, full rubber sole.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
A Canadian village was destroyed by fire and now its residents are grappling with the cost of climate-proofing their futureThe Canadian village of Lytton has a unique opportunity to rebuild using fire-safe materials and energy-efficient building standards, but residents say they need new homes now.
Read more »
UK heatwave this week will last longer than July’s but with lower temperaturesPeaks of about 35C expected on Friday or Saturday amid warnings of fire risk
Read more »
Woman dies in hospital after house fire, crime scene declaredOne of three people in the house fire has died on Wednesday.
Read more »
TikTok Australia revenue surges as Facebook rivalry heats upConcerns about data collection and who has access aren’t slowing TikTok’s revenue growth, after the company posted a bumper $71.8 million on its balance sheet.
Read more »
RBA’s ‘whatever it takes’ attitude will cause a recession: ACTUACTU policy paper calls for the RBA to pursue full employment in balance with its inflation target.
Read more »
Colombian narco militia seeks peace talks after calling ‘unilateral’ ceasefireFeared Gulf Clan has unleashed terror campaign since arrest of leader in May but keen to talk to leftist president Gustavo Petro
Read more »