There are now 15,000 deepfake videos on social media and the problem is only getting worse
And after someone superimposes the face of a president or celebrity onto someone else’s body , they can upload them to Facebook, YouTube or any other social media platform.There is some gatekeeping using artificial intelligence, although other users outside of the platform are often the ones reporting the videos. But often times, the uploaders don’t tag the videos as deepfakes, leaving no way to know how many are online and which ones are even that troubling.
Sadly, the proliferation itself is hard to track. For a celebrity or politician, or even a friend from work, the videos are embarrassing because they look so realistic. No one is able to determine how many videos are out there or if the problem is getting worse.Analyzing videos from around the Web, the company has determined
, which is a significant increase from just 7,964 they found a year ago. That is a whopping 84% increase.One of the questions with gatekeeping on social media is that the companies housing the content are also proponents of free speech, so they don’t want to be perceived as blocking anything . There is a balancing act between allowing free expression and allowing the harmful material. At a recent tech conference, investor and book author Ellen Pao“I don’t think that’s an ethical decision. I don’t think that’s a values-driven decision. I don’t think that’s creating a good public square. I don’t think that’s doing a service for your users who are from the groups that are being hated on. I think you really have to think about your whole community.
For now, deepfakes challenge the notion of speech. Many deepfakes are obviously harmful to the person depicted in the videos. They have no intent other than to cause embarrassment. And, the algorithms used by some of the social media companies can’t detect them.Mark Zuckerberg noted last yearBots will roam around on social media platforms and will soon be able to detect illicit content like deepfake videos before they ever reach the masses.
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