These 2 millennial brothers quit their jobs to focus on their side hustle so they could 'get out of bed and not dread work'
, as a side hustle in April 2020."We've always dreamed about having our own brand," Josh said.
After the brand started gaining some traction last year, the brothers from Buckinghamshire in England realized it might be time to focus on their side hustle full-time. "It got to Wednesday and we had that Sunday feeling where we felt we had to go back to work and leave what's actually important to us," Josh Stewart said.
They are Illicit Bloc's only workers and are the co-directors and creative designers. Josh, 30, helps brings his 27-year-old brother's vision to life. Arran finds inspiration mainly from Pinterest, using boards for different sports and archives. Illicit Bloc offers items including hoodies, sweatshirts, zippers, joggers, and shorts with prices that start at £55 for a hat, to £155 for a hoodie.They use four specialist factories in the UK to create a garment: a fabric knit house; a construction factory ; a dye house for pigment wash and pre-shrink; and another for the artwork.In April the brothers gave themselves their first pay checks since starting the brand of about £1,500 each.
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