From redesigns to new product launches, these are the best new logo designs of the year so far.
appears to be the wrong way around. But it's no mistake, that's intentional so that the quotation marks represent a 'g' and a 'd', standing in for the brand name.
In the wider branding, it starts to make more sense because the quotation marks are used to pull out quotes from users' reviews of employers, which is part of what the recruitment site is known for. The typeface is a custom sans serif, Glassdoor Sans, designed by Giulia Boggio.We include this new logo as an example of how breaking the mould can create a memorable identity.
looks very simple compared to some of the designs on our list, but despite its simplicity, it also packs in very relevant symbolism. The proportions of the horizontal rectangle were chosen to represent the standard cinematic widescreen aspect ratio of 16:9. Okay, so the logo's just a cinema screen? Well, yes. But this is a logo design that shows the importance of considering the whole branding system since it works as a much broader resource, serving as a framing device, like the screen itself, for footage, stills from the festival archive and even film titles on cinema marquees. Designed by New York creative agency
, it uses Monument Grotesk as the typeface, making an impact while being neutral enough to fit diverse genres and titles.
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