These Are The Most Coveted Brands for Gen Z

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These Are The Most Coveted Brands for Gen Z
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Thanks to the Internet-driven high tide of vintage and designer clothing, pieces from luxury fashion brands are now being passed down to another generation regardless of family ties. Vintage shopping — once a niche, novel way to upgrade one's wardrobe — is now the norm, especially for Gen Z. Resale is now officially part of the mainstream style game. It's gotten to the point where even brand new luxury items purchased today are bought with potential resale value in mind.

is full of videos advising which luxury items and brands maintain value over time — and there's no wonder why., which, as its name suggests, examines trends and stats on luxury consignment and we can confirm: the factsreflect that rise in vintage resale. “Resale has undeniably gone mainstream, and the luxury sector has one distinction that sets it apart: every demographic actively participates in luxury resale," Rati Sahi Levesque, President of The RealReal, says in the report.

If you are looking into investing, shopping vintage , or are simply fascinated by the ever-changing resale world, below we have highlighted some of the all-time popular luxury fashion brands and on-demand ones for Gen Z, according to The RealReal's report and in no particular order.With Alessandro Michele at its helm, Gucci has really been the design house of the generations, both young and old, in recent years.

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