From viral to sold-out.
If you want to go viral, TikTok is now your best bet. The constant churn of trending sounds, remixable jokes, and the ability to land on anyone’s “for you” page puts it above platforms like Twitter. There, true virality inevitably leads to, at best, degeneration of your original message, or worse becoming the dreadedof Twitter. For artists like Annemarie, platforms like Instagram are also in a constant state of free fall. “Instagram’s very miserable for small artists,” she said.
A “spit in my mouth” mirror is perfect bait for TikTok, where taboo trends are discussed as openly as blue checks showing off a new dance. Creators are fearless, discussing everything from mental health struggles to their interest in shibari and daddy kinks. It’s exploration by way of jest. In one popular trend, a girl exclaims “I would never let a man spit in my mouth.
Through the video platform, she’s able to reach a wider audience located in different states or countries, and a thriving online business allows her to work from home — a key factor due to chronic pain and migraines she suffers from. “I kind of have a work-pain balance going on,” she says. She describes her migraines as debilitating, so intense she can’t even get out of bed. “Being self-employed has allowed me the flexibility to take time off,” she explains.
Despite her work’s popularity online, Annemarie says it’s hard for her to define success within the parameters of cash flow alone. At markets, she connects with other artists in person. But online, her products sell in minutes — especially the “spit in my mouth” mirror. “That one is my best seller by far. It has been for every single collection.”
As for why it’s so popular? “People like it as a joke — or in all seriousness, they want someone to see it and spit in their mouth.”
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