How Barragán, No Sesso, Collina Strada, Gauntlett Cheng, and Vaquera interpreted some of the most memorable moment’s from VMAs past
Photo-Illustration: by The Cut; Photos: Getty Images Oftentimes at the MTV Video Music Awards, the red carpet is the focus. But in the last 35 years since the ceremony first began, fashion history has really been made on the stage. Remember Madonna’s wedding look? She debuted it at the VMAs in 1984. Or how about Britney Spears wearing a yellow snake as an accessory? That also happened at the VMAs.
“Growing up in Mexico, I looked forward to the VMAs every year to keep up with American pop culture,” said Victor Barragán, the designer behind Barragán, whose pieces for the show riffed on costumes worn by J.Lo, Janet Jackson, and, of course, Madonna. “I was so inspired by its surprise elements, and the raw and unapologetic displays of fashion and performances that came with it.”
Other labels like Gauntlett Cheng and Collina Strada looked to the ’90s for inspiration. “We grew up with Britney,” said Esther Gauntlett and Jenny Cheng, who chose Britney’s “Oops I Did It Again” performance from 2000 as their jumping off point. “That performance was such a coming out. First time we saw she had a tattoo, first time we saw her belly ring. Her reveal was so iconic and just a tiny bit naughty. We felt that when we were young and so fun to tap into it again.
Below, take a closer look at how each New York–based designer interpreted some of the most memorable moment’s from VMAs past, from Vaquera to No Sesso. Vaquera Inspired by Madonna’s “Vogue” Performance Photo: JP Yim/Getty Images for MTV Gauntlett Cheng Inspired by Britney Spears’s “Oops I Did It Again” Performance Photo: JP Yim/Getty Images for MTV Collina Strada Inspired by Britney Spears ‘s “Slave For U” Performance Photo: JP Yim/Getty Images for MTV No Sesso Inspired by the Red Hot Chili Peppers “Californication” Performance Photo: JP Yim/Getty Images for MTV Barragán Inspired by Janet Jackson’s “That’s the Way Love Goes” Performance...
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